Selling and marketing have changed dramatically over the last few years. No longer is it enough to have a good product at a good price with the promise to work hard for your customers or clients. If this is the basis of your business, chances are that sales growth is a constant challenge.
If you want exponential sales growth, you must embrace the changes that are occurring in sales and marketing. You must position yourself or your company as the recognized authority in your market niche. This positioning occurs in your marketing, in your prospecting, in your sales process and in your retention strategy. Executing your positioning strategy will result in more clients at higher margins.